Introduction

Protecting your privacy and personal data is a priority for us. This privacy statement details the personal data we collect, the reasons for collecting it, who we share it with, how we use it, and how we protect it. Please read the entire statement for a comprehensive understanding. Personal Data We Collect Directly from You

We collect personal data directly from you via forms on www.bluepass.ae ('the Website'), on social media platforms, on landing pages, and over the phone. The data you provide is used for the following purposes:
- To fulfill our contract with you or your employer by providing requested services, specifically:
- Issuing credentials, such as passwords, to access and operate your account.
- Contacting you regarding your subscription and providing support services.
- Conducting credit checks, due diligence, invoicing for subscribed services, and collecting payments.

For our legitimate interests in:

- Maintaining accurate records and databases.
- Monitoring usage of our products and services to ensure compliance with our terms and conditions.
- Informing customers about other BluePass products and content.
- Promoting our products and services to prospective customers.

Other Sources of Personal Data

We also gather personal data from other sources, including:
- Service providers that determine your location based on your IP address to tailor certain products to your location.
- Publicly available sources such as company websites.
- Usage data generated by your interaction with our products and services.
- Cookies used on the Website.

Our Cookies Statement provides further details on our use of cookies, the information they provide, and management options. The data we collect includes:
- Contact data:First and last name, email address, work postal address, and similar information.
- Demographic data:Country, city, and preferred language.

We use this personal data for:
- Monitoring usage of our services and improving them.
- Informing prospective customers about our products and services through marketing communications.
- Distributing press releases.

Who Has Access to Your Personal Data

We do not sell your personal information to third parties.
BluePass shares personal data with the following recipients:
- Companies contracted to host our services and provide access to our customers.
- Companies or individuals contracted to provide services to BluePass.
- Business partners or Strategic partners who need access to personal data to evaluate or establish a business relationship with BluePass.
- Companies within the BluePass Group of Companies that provide services to you and jointly control your personal data.

Transfers to Other Countries

Some of our suppliers who process personal data on our behalf are located outside the United Arab Emirates. Security and Safeguards We ensure that contractors and third parties keep your personal data secure and confidential, using it only as authorized by BluePass. Our safeguards include:
- Requiring all third parties to sign contracts with confidentiality obligations.
- Conducting due diligence on the technical and organizational measures used by our suppliers to ensure secure processing of personal data.
- Using data processors outside the United Arab Emirates only after ensuring equivalent protection to that provided in the UAE.

Retention Period for Personal Data

We retain personal data in our live systems for:
- Users of our services: For the duration of the relevant subscription or contractual relationship and for the duration of the operation and continuity of the portal, and transition to another portal as part of the objectives of the growth plans of the portal.
- Marketing data: As long as the individual remains opted in with a specific email address. If a person requests to opt out of marketing communications, we retain only their first name, last name, and email address on an opt-out list.
After these periods, unless needed to protect our interests or those of third parties, we will erase all data except that required to comply with statutory obligations.

Identity of the Data Controller and Your Rights

The data controller responsible for deciding how personal data is processed and for what purpose is BluePass, registered in the UAE. Your rights include:
- Withdrawing consent to receive marketing communications.
- Updating and correcting personal information.
- Requesting access to all personal information we hold about you.
- Requesting restriction of processing or deletion of data when it is excessive or no longer required.
- The right to data portability.

Changes to this Privacy Statement